Sales Assassins Podcast
Welcome to Sales Assassins, the podcast that unveils the lost art of word-of-mouth marketing for professionals just like you.
We cover everything from building relationships and nurturing connections to overcoming the challenges of modern marketing. You'll learn how to stand out in a crowded market...
Recent Episodes
Ep18 Stop Getting Ready: The Hidden Cost of Waiting for Perfection
"I don't know everything, and that's my superpower." In this raw, straight-talk episode of Sales Assassins, hosts Joe Blackburn and Jason Croft tackle the biggest roadblock holding back sales professionals: waiting to be "rea...
Ep17 Your Sales System Is Perfectly Designed… For the Results You’re …
Your business is perfectly designed to get the results it's getting right now - even if you hate those results. In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the critical link bet...
Ep16 Inside the Sales Assassins Success Formula
Every single member doubled their sales targets - here's how they did it. In this episode, Joe Blackburn and Jason Croft break down the remarkable success stories from the Sales Assassins program, where members achieved extra...
Ep15 The Relationship Edge: Why Trust Beats Tech
"Chemistry can't be commoditized." - Joe Blackburn drops this truth bomb in a powerful discussion about authentic sales in 2025. In this raw, unfiltered episode, hosts Joe Blackburn and Jason Croft share critical insights abo...
Ep14 The Belief and Confidence Flywheel
"If you don't believe in what you're selling, your prospects won't either." In this straight-talking episode of Sales Assassins, hosts Joe Blackburn and Jason Croft break down the real foundation of sales success - authentic ...
Ep13 The Million Dollar Black Book: A Simple Sales Secret That's Maki…
STOP LOSING MILLION-DOLLAR OPPORTUNITIES TO BAD MEMORY In this powerful episode of Sales Assassins, hosts Joe Blackburn and Jason Croft reveal a deceptively simple tool that's helping sales professionals turn casual conversat...
About the Hosts
Joe Blackburn
Joe Blackburn is a distinguished coach, Certified Financial Planner, and the founder of Lion’s Eye Coaching and Sales Assassins. As an industry expert in financial services, he won the Focal Point Rookie of the Year for coaching and the 2021 Brian Tracy award recipient for sales excellence. Joe has helped his clients 3X to 7X their gross revenues. His clients vary widely from the luxury retail industry to real estate and overall wealth management.
As a former director at Merrill Lynch, Joe led a team of over 140 financial advisors that earned $119 million in revenue and managed over $17 billion in assets. He’s worked with top executives at major corporations like John Deere, Caterpillar, private equity firms, and hedge fund managers. His expertise has made him a national speaker on sales, wealth development, and leadership.
With 25 years of experience in financial services, Joe is an expert at leading and managing teams, sales excellence, and wealth building. He’s spent decades honing his craft in sales, leadership, investing, and wealth strategies.
Joe is relentlessly dedicated to helping business owners lead multi-million-dollar teams. He can help any business owner who is one inch from greatness to develop strategies that will help them bridge the gap from standard growth to expansive success.
Jason Croft
In his 30+ years in media, Jason Croft has worked around the globe creating professional content in wide-ranging roles and projects from producing award-winning movies to shooting for exotic animal shows in Texas and Alaska, to producing content for the largest boxing event in history.
He has interviewed hundreds of entrepreneurs and industry experts from behind and in front of the camera. He's been the successful host and producer of numerous shows including Startup Dallas, The Jason Croft Show, Strategy + Action, Power Content Coach, and Concentric. As a frequent speaker and guest on podcasts, he teaches people how to create leadership-level content.
Jason's skill is pulling his clients' genius out and packaging it up for the world to experience.
Through his company, Media Leads, business coaches and consultants hire him to build their own Video Visibility Platform, elevating their online presence and attracting their ideal clients through powerful video content.