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About

Welcome to the Sales Assassins Podcast, the show that unveils the lost art of word-of-mouth marketing for professionals like you.

Our Mission:
At Sales Assassins, we believe that in a world of endless digital noise, your ability to connect and generate authentic word-of-mouth is your deadliest weapon. Our mission is to help you become a true Sales Assassin in your industry by mastering the art of building genuine connections and powerful relationships.

What We Cover:
• Building and nurturing professional relationships
• Overcoming challenges in modern marketing
• Standing out in a crowded market
• Confidently charging for your services
• Creating a network of enthusiastic recommenders
• Becoming the most trusted and valued in your network

Who It's For:
Whether you're just starting out or looking to break through to the next level, Sales Assassins provides the blueprint for success in sales and marketing.

Our Approach:
We believe that true sales assassins strike silently but effectively by doing what nobody sees coming: building genuine connections and powerful relationships. Our podcast offers actionable strategies and insights to help you sharpen your skills and expand your network.

Get Involved:
To maximize what you learn from our podcast, visit joinsalesassassins.com to discover how you can become a true Sales Assassin in your industry.

About the Hosts

Joe Blackburn Profile Photo

Joe Blackburn

Joe Blackburn is a distinguished coach, Certified Financial Planner, and the founder of Lion’s Eye Coaching and Sales Assassins. As an industry expert in financial services, he won the Focal Point Rookie of the Year for coaching and the 2021 Brian Tracy award recipient for sales excellence. Joe has helped his clients 3X to 7X their gross revenues. His clients vary widely from the luxury retail industry to real estate and overall wealth management.

As a former director at Merrill Lynch, Joe led a team of over 140 financial advisors that earned $119 million in revenue and managed over $17 billion in assets. He’s worked with top executives at major corporations like John Deere, Caterpillar, private equity firms, and hedge fund managers. His expertise has made him a national speaker on sales, wealth development, and leadership.

With 25 years of experience in financial services, Joe is an expert at leading and managing teams, sales excellence, and wealth building. He’s spent decades honing his craft in sales, leadership, investing, and wealth strategies.

Joe is relentlessly dedicated to helping business owners lead multi-million-dollar teams. He can help any business owner who is one inch from greatness to develop strategies that will help them bridge the gap from standard growth to expansive success.

Jason Croft Profile Photo

Jason Croft

In his 30+ years in media, Jason Croft has worked around the globe creating professional content in wide-ranging roles and projects from producing award-winning movies to shooting for exotic animal shows in Texas and Alaska, to producing content for the largest boxing event in history.

He has interviewed hundreds of entrepreneurs and industry experts from behind and in front of the camera. He's been the successful host and producer of numerous shows including Startup Dallas, The Jason Croft Show, Strategy + Action, Power Content Coach, and Concentric. As a frequent speaker and guest on podcasts, he teaches people how to create leadership-level content.

Jason's skill is pulling his clients' genius out and packaging it up for the world to experience.

Through his company, Media Leads, business coaches and consultants hire him to build their own Video Visibility Platform, elevating their online presence and attracting their ideal clients through powerful video content.