Nov. 27, 2024

Ep11 Stop Chasing The People Who Don't Want You - Fix Your Pipeline Instead

Ep11 Stop Chasing The People Who Don't Want You - Fix Your Pipeline Instead

Most sales "gurus" tell you to never give up on a prospect. Joe Blackburn and Jason Croft think that's terrible advice.

In this raw conversation about modern sales psychology, Joe shares his controversial "F*** them next" mindset that helped him build multiple 7-figure businesses.

While most coaches push endless follow-ups, Joe explains why obsessing over reluctant prospects actually repels the people who want to work with you.

The episode breaks down:

- Why your empty pipeline makes you act desperate (and how to fix it)

- The "Are you okay?" text that gets ghosting prospects to respond within hours

- How to know when to keep pursuing vs when to move on

- The exact system for staying connected without being annoying

- Why being everyone's second choice can be more profitable than being first

Jason brings out practical examples through targeted questions, while Joe shares stories from his decades of experience - including the legal bill he keeps on his desk as a reminder to stop chasing the wrong prospects.

Joe also reveals the "catch-all event" strategy - a way to nurture relationships at scale without spending much time or money. From Tesla test drives to Santa photo sessions, they break down exactly how to create events that keep you top-of-mind.

Whether you're tired of prospects going cold or want to build a more sustainable sales approach, this episode gives you permission to stop the endless pursuit and focus on people who actually want to work with you.

00;00;00;00 - 00;00;09;10
Joe Blackburn
So we say this a lot. Pipeline cures all ails you. If I promise you, you wont pursue people. If your pipeline is bursting with opportunity because you won't have time.

00;00;09;13 - 00;00;33;21
Jason Croft
Welcome to Sales Assassins, the podcast that unveils the lost art of word of mouth marketing for professionals just like you. We cover everything from building relationships and nurturing connections to overcoming the challenges of modern marketing. You'll learn how to stand out in a crowded market. Charge confidently for your services and create an army of people recommending you without hesitation.

00;00;33;24 - 00;00;41;26
Jason Croft
Now let's dive in and make you deadly effective at sales.

00;00;41;28 - 00;00;47;26
Jason Croft
Welcome back to the show. All you assassins and would be assassins out there. Joe. How are you, sir?

00;00;47;28 - 00;00;52;18
Joe Blackburn
I'm wonderful. 79 and rainy down here. But I'll take it over. Winter coats and blankets.

00;00;52;18 - 00;00;57;22
Jason Croft
So here you go. I'll take. I'll take my nice, nice, chilly Colorado weather.

00;00;57;25 - 00;01;03;01
Joe Blackburn
Yeah, it's not a bad part to me that the Mrs. at one every now and again, but not much.

00;01;03;02 - 00;01;31;07
Jason Croft
I want to dig into this idea again. It's counter to what we're hearing all the time. Right. This idea of following up and there's a there's a point that it's absolutely you should do. It's one of the basics for sure. In sales in growing a business, this idea of, yeah, you don't just throw out one connection, one conversation, throw out an estimate though, you know, and then never talk to the person again.

00;01;31;07 - 00;02;03;16
Jason Croft
The data around it. We as distracted humans need that follow up. The the key that you and I were just talking about is, is when we. Where's the cliff? Right. Where do you what do you push that off and just go f okay, enough is enough. And I think it's critical that that people here because we get any dated with both and we we should follow up more than probably most of us do.

00;02;03;19 - 00;02;07;13
Jason Croft
True. But then there's a point where, okay, that's enough.

00;02;07;19 - 00;02;32;07
Joe Blackburn
It's a balance. Does you use a word where you can't always be one and done, especially in marketing and sales, however you're I mean, everybody who hears this and sees it, you're smart enough to know when someone doesn't want you. And sometimes I don't know if it's totally scarcity, but a lot of times you'll keep in pursuit of someone because you don't believe there's someone else.

00;02;32;12 - 00;02;54;12
Joe Blackburn
And that's true. Maybe relationships in all regards. And you know, I see it a lot in our assassins where people feel like, well, this is it. This is my pipeline and this is what. So I've got it. I've got to pursue this person and and figure out a way to close them. And, and I have processes around that to figure out how serious someone is.

00;02;54;12 - 00;03;16;21
Joe Blackburn
And if it's time to just let them go. I call it a boomerang or you just throw them out. Sometimes they come back, but I'm not very good at throwing a boomerang, so they don't all come back to me. And I, I've got something that I practice pretty regularly, and it may seem crass, and it's more of a mindset than it is me trying to be punitive to someone who doesn't do business with me.

00;03;16;28 - 00;03;34;05
Joe Blackburn
I actually keep it right here on my desk. It's a legal bill. I like to be reminded of what I pay my attorney. It's a legal bill, but. And for those of you out there that, you know, maybe need some censorship, don't listen to this part, but I just have this. I don't know if you can see it.

00;03;34;08 - 00;03;59;01
Joe Blackburn
Can you see it? Just. It says f them next. And I don't know if and I'm not sure how that's going to land, but it's a mentality of I have to move on. Because if I spend all my time pursuing someone that doesn't want what I have to offer, I'm taking the place of someone that does. So in sales or marketing.

00;03;59;01 - 00;04;19;04
Joe Blackburn
Yeah, you have to get set in. You know the old rule seven no's to get a yes and close this. And I and I have found that you might be better off finding that person that just is like, I'm in or I'd like to do this, or let's get started versus the person that keeps kicking the can down the road.

00;04;19;04 - 00;04;39;16
Joe Blackburn
Now the caveat to that is this the world today is busier than it's ever been. It just is. And people are you know, it's called the law of diminishing intent. A lot of times when people meet with your talk to you, they do intend on doing what you're talking about, but life gets in the way and their focus gets taken away, and what they intending on doing becomes less so.

00;04;39;16 - 00;05;03;03
Joe Blackburn
There is an element to keeping a lively cadence with someone, and we have all kinds of things we do around to keep the ball moving. But at some point you're going to know that they aren't just they're just going to not do this and you need to move on. And what's weird about it is, and I don't know if I have all the data, but most times when you move on, someone else takes that spot.

00;05;03;07 - 00;05;22;12
Joe Blackburn
Now they may be in the same boat where they decide they don't want to move forward, but at least you're not pursuing something that doesn't want you and you're in pursuit of someone that does. And that's a different mindset. I'm trying. I'm you know, I kind of in my head, I say, I'm in the hunt. You know, especially in Inner circle.

00;05;22;12 - 00;05;39;00
Joe Blackburn
I'm in the hunt for people that really want to come in there and do this. For example, I had a call this morning and the person's like, I want to be able to give to be in this. And I'm honored to be asked and is mentality was, I've got this in this next couple weeks, I've got to get through this.

00;05;39;00 - 00;05;53;05
Joe Blackburn
And I, I could have put the press on and done all the, you know, there's no tomorrow and all. And sometimes I do. You don't know when to hold them, when to fold them. But in this case it was like, all right, let's put a deadline in the sand. You know, when I recruited that was a big one.

00;05;53;06 - 00;06;11;21
Joe Blackburn
If you're going to leave your business and come to mine, we're going to put a deadline in the sand and work backwards. And he agreed to it and to some accountability in the interim. So I had a agreed upon follow up. And I'll often say, how would you like me to keep in touch between now and that date?

00;06;11;23 - 00;06;33;05
Joe Blackburn
So now it's not just random. Now some people, they start the ghosting process on you. And we have a formula for that. And it works every time. And I stole it and I know I stole it from especially in the texting world. And I could probably spend an hour telling you horror stories of the responses I get to this, but if someone starts ghosting you for 48 hours, just text them, are you okay?

00;06;33;08 - 00;06;48;29
Joe Blackburn
So if you get an you okay, if you're going to come in assassins, you're going, are you okay? From one of us? We're seeing first, we're not assuming that you're ghosting because I'll get back. I'm at my mom's funeral. I had a massive heart attack. My wife left me after 29 years. These are the ones I've got in the last two weeks, by the way.

00;06;49;22 - 00;07;10;09
Joe Blackburn
You know, you'll get. So bye bye. If you. You know, I think it's Connor's assume positive intent. If you assume that there's something going on, you're going to get a better result than if you try to pester them to response. It's just first I want to figure out, are you okay? And then if if there's nothing, then two days pass.

00;07;10;09 - 00;07;32;21
Joe Blackburn
We'll say, did you give up on this? Did that this morning I did. You gave up on this. I got a paragraph back and they haven't totally given up, but they were telling me what it was that was keeping them from moving forward. When? Before they weren't. Yeah. So now in my follow up, I have something to actually follow up on other than sequence nurture or blind Pursuit, which I don't have any date.

00;07;32;21 - 00;07;54;13
Joe Blackburn
I don't have anything back on that. And if they say no to or don't respond to, did you give up on this? You can throw a bomb out there and say, where do we go from here? That works sometimes because but for the most part, what I've found, especially in the service businesses or the professions that we talk about, you're dealing with people that a they've got a business, they've got life.

00;07;54;13 - 00;08;20;13
Joe Blackburn
And yeah, in the moment they wanted to do that. But stuff happens I mean all the time. So the best next thing is to figure out is there something deeper going on I'm unaware of. And I we post them in assassins like when we get a, you know, a doozy. Like here's the are you okay response I got and it's and what's also interesting about that is I don't know that they're telling other people what's going on with them.

00;08;20;13 - 00;08;42;13
Joe Blackburn
So it's a deeper, deeper level of connection. But the more the story is go through that sequence and then they'll they're going to tell you with their actions that they're just not interested. And sometimes you got to take them out of the pipeline and put them back in your connections and just start the rhythm over. You know, you may you may have had someone that, you know, could be a great client that just isn't there yet.

00;08;42;15 - 00;09;02;28
Joe Blackburn
And, you know, I we call it the law of small numbers. It's not terrible to be number two on everybody's list because people leave, people die, people get divorced, people retire, and if I'm the next person up. So if I'm younger, like, we get some younger, you know, they're, they're liked, but maybe they've been doing it a little bit.

00;09;02;28 - 00;09;23;14
Joe Blackburn
It's okay to do that. I had a Edward Jones guy in Mattoon, Illinois named John Dye, and he was, you know, in the early 2000s just. Yeah, like half a billion under management. Mattoon, which is unheard of. And I was talking to him about it in one of our meetings and he said, Joe, just become number two on everybody's list.

00;09;23;16 - 00;09;44;12
Joe Blackburn
Start there. And so I'm not saying you should aspire to be number two. That's not your ambition. That's what the goal is. Every if you do this well and you have a pipeline and you're progressing through everything we're talking about, then it will come up. But if you just hone in on somebody and like if this person doesn't do business with me, I'm going to do everything I can.

00;09;44;15 - 00;10;04;17
Joe Blackburn
Then you're closing out the opportunity for other people to come into your world because you're so focused on them. And I said, like all relationships, everybody knows through has been through someone that they wanted them to want them back, and they just didn't. And they wasted a bunch of time trying to make that work. And and even if they did come back, it didn't work long term.

00;10;04;20 - 00;10;21;15
Joe Blackburn
So it's it's human nature to want, you know, we all want. Well, we ain't got there's countries on that. It's kind of true. I always want something else. And I guess what I'm saying is pursue the people that want you and find those people. Your energy is better served there than it is, and trying to track someone down.

00;10;21;18 - 00;10;39;15
Joe Blackburn
And with today's technology, you can put them in it. I'm I said nurture sequence. I'm not sure I know what that actually is. I've heard it and I know we have a CRM. I'm not 100% sure I know what it is, but for, you know, in pillars, I just sometimes I'll go through my texts and, and look at where I'm at with someone and start another conversation.

00;10;39;15 - 00;10;58;11
Joe Blackburn
And, you know, we look at every couple weeks and then if it's not there, maybe check back in a few months and put it in. Hey, just, you know, don't say check in and just start a conversation. That's called a capping, by the way, where you start a conversation and then you can pivot into business if it leads there.

00;10;58;13 - 00;11;14;25
Joe Blackburn
So there's a there's a skill set there. But I just I've noticed and even and I'm you know it's end of the year. So I'm looking at my whiteboard and everything and what we're going to launch into, you know, next year and who's coming in. And so we're trying to he we're always trying to pull the pipeline through faster.

00;11;14;27 - 00;11;25;02
Joe Blackburn
It's just when you spend an enormous amount of time and energy worrying about whether someone's going to do it or not, you're setting yourself up to to miss out on the people. That would.

00;11;25;04 - 00;11;53;05
Jason Croft
Yeah. You said in the beginning it is a balance for sure, but there's there's an energy to. Being an okay to to move on and go to that next person. There's an energy that other person feels sure. And there's an energy that it's just better for you. You're going to bring in that next opportunity. And it and I understand it's tough.

00;11;53;05 - 00;12;16;26
Jason Croft
It's difficult. We we talked about in the last episode this idea of anchor core skills to have this is wall wall to be able to be across from somebody. And no matter if you have moths coming out of your wallet, empty bank account like that, they will never in a million years feel it, guess it like that is a skill to have.

00;12;16;26 - 00;12;40;25
Jason Croft
And it's it's critical in. And I get it. It's hard. But this is a skill you can do. You can develop for sure. And it you just have to. And the parallels again to relationship are great. I think part of this is like if that same dynamic if you know, you can be good with just being alone.

00;12;40;27 - 00;13;01;08
Joe Blackburn
Yeah. Well, I mean, think of how needy your kids are and how annoyed you are at them. Just everybody soak that in. Are you like, I know you, but you know what I mean. It's so you don't want to project neediness. You can't be aloof. You know, I, I'm not saying that, but the, you know, there's lots of stuff out there on detachment.

00;13;01;09 - 00;13;17;13
Joe Blackburn
The more detached I am from the outcome. And we even talk about them in assassins. You're not really after the yes or no. You're after the decision because the indecision is what sucks everybody's time and energy. So if it's a no, that's as good as a yes. I mean, you can do the math on, you know, it's called your magic number.

00;13;17;13 - 00;13;35;19
Joe Blackburn
How many no's do I hear before I hear it. Yes. And then psychologically. All right I'm going to get through ten of these today. Because on that 11th one I'm getting a yes. And that's statistically knowing your numbers. That's a that's a key you know metric to pay a lot of attention to. How many times do I get told no before someone says yes and that.

00;13;35;21 - 00;13;54;09
Joe Blackburn
So there's all these things you can do to take that pressure and that scarcity off of you by just knowing your metrics. I mean, you know, we have a whole thing on know your numbers. People lie, numbers don't. People in sales about their numbers usually about how good they are and they're really not. So if you're honest with yourself about where you are and you know them, then you have the ability to.

00;13;54;09 - 00;14;08;08
Joe Blackburn
It's like, okay, I need to do this, this and this. I need to go to my five coffees, my three lunches, and I want evening out my five, three, one. And when I do that week over week and I backfill it on my calendar, my odds go up that I'm going to get that person to say yes or become a better pillar.

00;14;08;08 - 00;14;24;21
Joe Blackburn
So it's it's like, you're right. It's that it's like a magnetism or law of attraction or whatever they call that where if I'm in pursuit of something doesn't want me, it's repelling the people that do. And probably the person that like you, you do magnetize yourself, I guess, is why I would say that.

00;14;24;24 - 00;14;46;09
Jason Croft
Yeah. What are those things that we can do to stay in touch, you know, if like, okay, just energetically okay, this person, whether it's sure, you know, not now or never, whatever it is. But I want to stay you know, in in I want to be that number two to them. You know, maybe down the road if they make another decision, what are those things.

00;14;46;09 - 00;14;56;29
Jason Croft
So we can sort of it is that that nurturing again back in the whole pillars word of mouth world, we want to stay in their world and have that connection point. What are some of those things we can do?

00;14;57;01 - 00;15;15;21
Joe Blackburn
Well, let me back way up. So we say this a lot. Pipeline cures all ails you. If I promise you you won't pursue people. If your pipeline is bursting with opportunity because you won't have time. So start there. Like pipeline. That's the that will cure all your business ills. I don't care what problems you have, you have a robust pipeline.

00;15;15;21 - 00;15;32;09
Joe Blackburn
Those will seem in an insignificant to the opportunity. So you start there. But one thing. So one way to stay in touch with someone without saying, hey, I'm checking in on you. You like to be checked in on you like I when someone checks in on you, no one does. So we have a and maybe we do a whole thing around this.

00;15;32;09 - 00;15;49;12
Joe Blackburn
We have something called the catch all. So you should be doing every 45 to 60 days a catch. All of it. And a good way to stay in touch with someone because it's a bigger event. It's not as intimate and it's fun. And so there's some rules to catch alls and they go as follows. Can't cost you a lot of time and energy.

00;15;49;14 - 00;16;06;03
Joe Blackburn
Can't be hard for me to get to if I'm the client. Like if it's if I have to go through, you know, a science and a maze, I'm not coming. And it should be easy to exit. I call it, you know, as a good Irish boy that I am an Irish exit. I don't want to have to say goodbye to 100 people and feel guilty for leaving.

00;16;06;07 - 00;16;21;07
Joe Blackburn
I want to be able to come in easy, leave easy, enjoy myself, say hi. That's a catch all. And from our perspective is the provider. It's a sign of appreciation or education. It's valuable in some form and it's enjoyable. That's a catch all.

00;16;21;09 - 00;16;27;24
Jason Croft
So give me an example. There is that's something you're inviting existing clients prospects all that to what's what we have.

00;16;27;24 - 00;16;48;13
Joe Blackburn
So we have a, client that's doing Santa their office. You just, you know, like a thousand signs here saying is going to be here. We're going to line you up, you get a picture of Santa and some hot cocoa, and we're saying thank you to everybody. That's a catchall. We have a speaker coming in, and a whole 60 people in this room doesn't cost you anything.

00;16;48;13 - 00;17;09;02
Joe Blackburn
You can come and sit for 15 minutes, listen to that, get a cocktail or whatever. I mean, we have a client that does a this one's a little more intricate, but it's worth it. They do. Their 100 people do a baseball game on a patio. So. Or you could if your budget's limited, I mean, you can rent out a space and have a reception.

00;17;09;04 - 00;17;29;17
Joe Blackburn
There's all kinds of entertainment spaces that cost nothing. And by the way, in some of your industries. So like, especially insurance, really the investments vendors will pay for it. You can use someone else's money, you can leverage up, you know, OPM, other people's money. You want to you want up other people's pillars. Those are what influencers get to you.

00;17;29;17 - 00;17;48;22
Joe Blackburn
But in this case, you face other people's money so you can coordinate with them. And it's a way it's a way. There's a lot you can do with it. And this may go into a second episode, but you can also do this if I've got a regularly scheduled catch all, I can play to it. So if I ask you to meet with me and it doesn't work or time doesn't work, you're just not quite there.

00;17;48;25 - 00;18;04;22
Joe Blackburn
Oh, by the way, hey, we're having this event. We'd love for you to come bring your spouse, bring your kids. And whether the. Here's the secret to the catch all, whether they show up or not is irrelevant. It's that you tried to do something for them and you're doing these things regularly. Again, people pay you for how they feel.

00;18;04;24 - 00;18;27;08
Joe Blackburn
Pillars is one of those things where you get into private client engagements and private client events. Those are a little more intimate for your top people, but you also have other clients that you can't just say, well, you're not you're not a pillar. I don't piss on you. I want to do, you know, like so it's a it's a mechanism of appreciation and enjoyment that doesn't have as much depth and can be done for everyone.

00;18;27;08 - 00;18;48;18
Joe Blackburn
Thus catch all. So I can invite you community, I can invite, you know, and that's pretty common in financial services. They would do seminars. I personally did them, and I would not want to sit through a seminar and really don't want to orchestrate one. I want more of a casual event where it's fun. We had a client do, and this is a little more intricate.

00;18;48;19 - 00;19;06;00
Joe Blackburn
They they brought Tesla in and they had three Teslas and a taco truck, and you got to go drive a Tesla. And when it was your turn and he tacos in a parking lot, I mean, yeah. And someone else paid for it. That's a catch all. A private client of mine is ten and under, by the way.

00;19;06;00 - 00;19;21;23
Joe Blackburn
Or maybe if you stretch it, you can afford to. That's where it's like you and a couple other couples, maybe where it's an intimate discussion. You're getting to know them. It's a deeper relationship that's in the five, three one. That's the one you should one night a week. You should have a PC on the books, maybe two on your spouse.

00;19;21;23 - 00;19;36;00
Joe Blackburn
Go out with people, or, you know, from in my case, when I had a bunch of little kids and so did my business partner, John, we would refer to each other's hetero life mates because we did those together with other our clients that were couples, and they'd bring other couples. And it was a funny and people loved it.

00;19;36;00 - 00;20;05;29
Joe Blackburn
And, you know, so when you're thinking, and I know we've gone probably off the rails on pursuit, but the catch all, it's it's easy to not do them. So that's why I say it has to be easy to plan and not a lot of expense. And the gesture is everyone's invited. And I'm not super concerned. And over there's everybody coming because you tell me if this is true or if you've ever done this because I'm guilty of this and I probably told this story.

00;20;05;29 - 00;20;24;14
Joe Blackburn
So if I start repeating myself, somebody, the five people to watch this, somebody say something. So if I don't get invited, I feel left out. But if I get invited, I might be annoyed to not come anyway. Who ever been in that situation? I know, yeah, but if I didn't get invited then I feel like someone's taken away from me.

00;20;24;16 - 00;21;02;00
Joe Blackburn
So think of your clients at large. Just include them in what you're doing and your prospects. So to get back to your original question, if I've kind of gone to the number two list, I want, well, here's what's happening. If they like you and have come to an event, but they have someone already, which is the number one when they leave, it's either through one of those deals that I talk about death, divorce and you can throw they are in their retirement or whatever, but if they leave by choice, it's because the enjoyment of doing what you provide outweighs the pain of leaving someone they like.

00;21;02;03 - 00;21;29;07
Joe Blackburn
Like all relationships, they may be happy, but they found someone they like better. Well, the way to get them to know you and like you better is to provide an experience they can be a part of, like we had. And I don't know if we're going too long, but when we were doing this in Saint Louis, one of our families that we did this with, that we were growing through their friends and family, had a sister with, very successful husband, and he was essentially married to his advisor.

00;21;29;09 - 00;21;55;03
Joe Blackburn
And after about the third or fourth thing he attended, he, you know, and he's kind of an old school Saint Louis attorney. He said, you know, I don't I don't feel good coming to these because I'm not going to move my money. I'm just not. And I and his name is wrong. So if he comes to see this, I said, Ron, Irma, being here is more important than any dollar you have because the sisters loved her and they wanted her there.

00;21;55;10 - 00;22;20;10
Joe Blackburn
And mom, who would seal who was 96. What a shit if we had one of their events and and Irma and Ron weren't there. So that's great. That's so there's a value to that, just including them and there's a happy ending of that story. I'll save it for another time, but that's how you have to like, that's how you have to view it as like in these.

00;22;20;13 - 00;22;38;03
Joe Blackburn
And those were a little bigger. Not, you know, we grew it. But what you're thinking about is I just want people to know that we care about them. And for my prospects, I want them to see it. So, you know, it's talking about the guy who does all the razors and hunting and all that. He's got people that have probably been on 3 or 4 razor rides that have millions of dollars, they'll become clients.

00;22;38;03 - 00;22;56;08
Joe Blackburn
And actually one of them who's not a client because mama doesn't want to move, is referring other people. So you know the paint. So what? So people are way in pain. I don't want to upset this person, especially my spouse. I like you better. So in the meantime, I'm going to compensate you by sending the people I know, like and trust until the paint.

00;22;56;08 - 00;23;20;16
Joe Blackburn
Now I'm laying paint when this paint of not being part of it outweighs this, then I'll make a move. So that's to bring it all back together. The way to keep someone engaged is put a sequence in of periodically talking to them and include them. And you know, you kind of said it's like whether you become a client or not, this is what I do, and I want you to be a part of it.

00;23;20;19 - 00;23;51;11
Jason Croft
Yeah. And it's and it's back to a reason to engage, a genuine reason, a worthwhile one, something that's not going to make them hit the block button because you're like, just checking in again. You don't want to check in. Yeah. And you're actually giving them, you know, this invite to something. And I think every example you gave is, is the ideal.

00;23;51;13 - 00;24;09;09
Jason Croft
But if your business is one that you know, it's it needs to be a virtual version. You can do that. All the principles apply. I think they they are a little less effective. Is that in person what all the principles apply. And you can absolutely do something like that.

00;24;09;12 - 00;24;30;09
Joe Blackburn
You I mean there's no shortage on LinkedIn and Facebook and things you could do like this. If you want to be a part something or create something, school communities go under the school main page and look at how many free communities there are. They're free now. They want to upsell. You know, let's not bullshit each other. They want a sale, but they have thousand people in there because they're creating and something to be a part.

00;24;30;09 - 00;24;56;03
Joe Blackburn
I mean, that lion's sitting behind me. I talk about the environment. I created an environment that people, for now like. And we'll see some of them even love it. But that's something to be a part of because it's an experience that's different than what they would get anywhere else. And you can do that. And I mean, and I probably go on too much, but you can do that in your business because people all want to be a part of something special and that's meaningful and feels great.

00;24;56;05 - 00;25;01;07
Jason Croft
I mean, like kind of add that no matter what you're doing, add that component to your business.

00;25;01;09 - 00;25;23;22
Joe Blackburn
I would if you're leaving it out, you're leaving it on the table. And again, not a lot of time and energy and money. Easy to come to Irish exit. That's a simple catch all. And you can make them fun and your team can enjoy it too. I mean, I highly recommend a rhythm, at least quarterly. At least quarterly.

00;25;23;24 - 00;25;27;28
Joe Blackburn
That's probably, you know, depending on how much for the businesses, that's at least.

00;25;28;02 - 00;25;36;01
Jason Croft
All right. I think I think people got it. I think they're going to take it in. Every person who hears this is going to take action. They're going to do it. I know I.

00;25;36;01 - 00;25;37;26
Joe Blackburn
Have no doubts.

00;25;37;29 - 00;26;09;01
Jason Croft
All right. We'll see you all next time. Amen. Based. In a sea of endless digital noise, your ability to connect and generate authentic word of mouth is your deadliest weapon. Whether you're just starting out or you're looking to break through to the next level, the principles we discuss here are your blueprint for success. It's all about being the most trusted and valued in your network to maximize what you've learned today, visit Join Sales assassins.com to see how you can become a true sales assassin in your industry.

00;26;09;03 - 00;26;37;29
Jason Croft
Until next time, keep sharpening your skills, expanding your network. And remember, in the world of sales, the true assassins strike silently but effectively by doing what nobody sees coming, building genuine connections and powerful relationships. Stay deadly. Stay authentic, and we'll see you on the next episode of Sales Assassins.

00;26;38;02 - 00;26;45;06
Joe Blackburn
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